Head of Growth Marketing
Paris, France / Taster Marketing / Full Time
The online food delivery space has seen enormous growth in recent years and has driven the success of some of the biggest names in tech today. Digital food brands devised from the ground up for food delivery and optimised through technological innovations are the next frontier for the online food delivery market, which is expected to be worth $365 billion by 2030.
At Taster, our ambition is to build the world’s largest restaurant group through a powerful platform of digitally native food brands.
Since inception, we raised over $50m from top US and European VCs, launched 4 markets (France, UK, Spain and Belgium), scaled to over 30 European cities and partnered up with over 150 restaurant owners & food entrepreneurs who are operating our brands.
Taster is at the intersection of food and technology - we firmly believe that innovation drives better customer experience, increased choice and allows a sustainable economic model for the whole food industry – we are at the forefront of this revolution and we are looking for hungry people to join us!
For more information about our brands, please visit www.taster.com
We’re growing rapidly and looking for a talented Head of Growth Marketing
Taster is seeking a dynamic Head of Growth Marketing to join the Paris office, to build and execute strategic media plans and growth tests to drive strong results. Sitting in the marketing team, the Head of Growth Marketing will be responsible for managing all of our activity within the delivery platforms (e.g. Deliveroo), as well as developing a strong team of growth focused individuals, building our media strategy and owning our media agency relationships. Taster isn’t a typical D2C start up running a lot of performance marketing, our business model is unique - therefore this role will require a unique candidate who can take on the challenge of driving growth through the delivery platforms as well as a blended traditional/digital media strategy. You will be reporting to the CMO.
Audience understanding - Deeply understand our audience. Run consumer studies and identify key target audiences and segments to align media strategy and experiments against
Insight & tracking - Own all commercial performance data including setting up and running econometrics tracking. Provide insight to the marketing team and wider business into consumer behaviours and GTV drivers to enhance our marketing and product strategy
Media strategy - Managing relationships with media agencies and building a long term media strategy to deliver Taster’s GTV goals
Performance marketing - Accountable for the performance marketing strategy (majority of spend within delivery platforms) and line management of a small performance marketing team
In-platform ownership - Managing our shopfront across all delivery platforms and markets, ensuring it is optimised. Accountable for all in-platform advertising spend and promotional activity.
Own testing and experimenting - Identify potential new channels and experiments to drive GTV - hypothesis, run the test, analyse and iterate
Loyalty and CRM - Build our community through a loyalty programme and CRM strategy - leveraging the first party data from the programme to create business insight
Implementation and reporting - build the processes and the team to ensure smooth execution of campaigns and post campaign reporting
Build and develop the team - recruit, coach and support a strong team of analytical and technically skilled individuals across performance marketing, ecommerce and SEO
Budget management - forecast spend, own the media budgets (including in-platform ad spend) and ensure efficient investments and strong governance and tracking of ROI
Bachelor’s and/or master’s degree
7+ years' experience in digital and media or growth marketing roles responsible for agency management and budget controls
Extensive knowledge across all channels (digital & traditional) and experience at running TTL campaigns
Experience in a high growth environment in a ‘Growth’ role
3+ years’ team management experience - leading media or marketing teams
Commercially astute and numerically literate
Ecommerce experience or experience in a digital trading environment
Global experience is strongly preferred
Outstanding communication skills - able to create a compelling vision and simplify complexity
Strategic thinking combined with end to end execution expertise and the ability to adapt as necessary to deliver at pace
Strong prioritisation and coordination skills
Right to work in the UK
High english proficiency
Nice to have: Knowledge of French, Spanish or Dutch
Why you should join us :
- The opportunity to grow your potential and evolve in a dynamic environment surrounded by an international team of foodtech experts.
- A competitive salary and quarterly bonuses
- An Alan health insurance plan
- The opportunity to participate in the launch of new products and concepts
- A flexible working arrangement
- A MacBook or PC
- A Swile meal voucher card credited every month
- Premises in the heart of Paris
- We also operate a referral scheme so if you know any talented individuals who would be interested in joining an exciting and fast-paced business, please let us know
Equal Employment Opportunity Statement
Taster is an equal opportunity employer and we are committed to creating a diverse and welcoming workplace. To facilitate this, we actively promote a culture of inclusivity internally and encourage those from all backgrounds to apply for opportunities with us. Additionally, we routinely review our hiring practices to eliminate bias in the hiring process.
If you need assistance or accommodation during the hiring process due to a disability, please contact us at email@example.com.